Real food.Nothing to

Fake food? F*ck that. HIDE is real food with no BS. Our mission is to make tasty, real and nutritious food accessible for everyone. No more compromises. We hope you love it.

At HIDE, we don’t cut corners or use anything to ‘gamify’ the nutrition. I want people to eat this, feel satisfied and feel good about what they’ve eaten. I’m really proud that we’ve created meals that not only deliver on nutrition, but are also available at a price that makes them accessible to more people.

Dr Rupy Aujla, Scientific Ambassador

Lunch without the lies

Lunch that is honest, straightforward and big on flavour without the BS. Tastes so good it should be bad (but it isn’t).

Snacks just got real

Real tasty. Real ingredients. Your new unguilty pleasure when you need that little something between meals.

Dinner upgraded

Protein. Fibre. Contributes to your 5-a-day. Tastes so good. And it won’t break the bank. It’s everything you never dared to dream of.

25g+ protein

Made Fresh

Balanced Diet

Flavour Packed

8g+ fibre

Nutrients Prioritised

Whole Ingredients

Available at Tesco

Honest.
Intentional.
Decoded.
Exposed.

Filters. Fake news. Algorithms. We live in a hyper-curated world that makes it hard to know what’s real. Food is no exception. HIDE was built to cut through all that - real ingredients, full transparency, what you see is what you eat.

King Prawn with Chicken Paella and Roasted Veg

Succulent king prawns with roasted paprika pulled chicken, chipotle wholegrain brown rice, roasted peppers, onions and smoky tomato bravas sauce.

Creamy Mushroom Pasta Bake with Kale & Pecorino

Pumpkin seed fusilli pasta tossed in a creamy mushroom sauce with sautéed mushrooms, kale and Italian Pecorino cheese.

BBQ Jerk Chicken with Jollof Rice

Roasted jerk chicken with an aromatic BBQ jerk sauce, spiced jollof rice, kale, sweetcorn, red peppers and kidney beans.

Chicken Shawarma with Hot Honey Sweet Potato

Roasted chicken Shawarma with creamy harissa sauce, spiced pearl barley, hot honey sweet potato and lightly spiced roasted cauliflower.

Malaysian Beef Curry with Brown Rice

Roasted beef in a Malaysian-style curry sauce with a hint of coconut, wholegrain brown rice, pearl barley, sweet potato, butternut squash and kale.

Peri Peri Chicken with Roasted Sweet Potato

Roasted smoky Peri Peri chicken with pearl barley, Tenderstem® broccoli, sweet potato and butternut squash tossed in virgin olive oil.

Peri Peri Chicken, Sweet Potato & Chickpea Grain Bowl

Sliced chicken breast with Peri-Peri spelt, chilli-roasted sweet potato, chickpeas, spinach, rocket, pickled red onion and creamy Peri-Peri yoghurt.

Jerk BBQ Pulled Pork, Green Chilli & Chickpea Grain Bowl

Jerk BBQ pulled pork, spelt, chickpeas, black turtle beans, roasted red peppers, pickled red slaw, spinach, pea and edamame purée and green chilli dressing.