PRIVACY POLICY

WE HAVE NOTHING TO HIDE. BUT YOUR DATA DOES.

 

Last Updated: July 2026

1. Introduction

Welcome to the Privacy Policy for Real food. Nothing to HIDE. This brand is operated by Lean Kitchen Network ("we", "our", or "us").

We respect your privacy and are fully committed to protecting your personal data. This privacy policy sets out how we look after your personal data when you visit our website, sign up for our Insiders Club, or interact with our brand. It also details your privacy rights under UK law.

2. The Data Controller

Lean Kitchen Network is the data controller and is responsible for your personal data.

If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact our data team using the details set out in Section 10 below.

3. The Data We Collect About You

We may collect, use, store, and transfer different kinds of personal data about you, including:

• Identity Data: First name and surname.
• Contact Data: Email address and any other details you provide when joining our Insiders Club.
• Technical & Usage Data: Internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and information about how you use our website.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data for the following purposes:

• To enrol you as a member of our Insiders Club.
• To send you updates, promotional offers, and marketing communications that you have actively opted into.
• To optimise and improve our website performance, marketing campaigns, and customer experience.

5. Lawful Basis for Processing

Under the UK GDPR, we rely on the following legal bases to process your data to monitor and improve website performance and security:

• Consent: We rely on your explicit consent as the lawful basis for sending you marketing communications. You have the absolute right to withdraw this consent at any time.
• Legitimate Interests: We process your technical and usage data where it is necessary for our legitimate interests (such as monitoring website performance, securing our site, and analysing user behaviour to improve our services).

6. Data Sharing & Third-Party Services

We do not sell your personal data. To run our brand efficiently, we share your data with trusted third-party data processors who adhere to strict UK data protection standards:

• Jotform: Our secure form provider used to collect your initial sign-up details.
• HubSpot: Our Customer Relationship Management (CRM) and email marketing platform used to safely store your contact data and deliver our email campaigns.
• Shopify: Our website platform and hosting provider. They host our online storefront and provide the infrastructure necessary to deliver our website to you securely.
• Google Analytics: To help us understand how visitors engage with our website (e.g., tracking page views, session duration, and traffic sources so we can improve site performance and content). This service is provided by Google, and data may be processed outside the UK; it is only used where you have given your prior consent via our cookie banner.
• Meta Pixel: To measure the effectiveness of our social media advertising and deliver relevant content to you (e.g., tracking conversions from our adverts and helping us build tailored audiences for future campaigns on Meta platforms). This service is provided by Meta, and data may be processed outside the UK; it is only used where you have given your prior consent via our cookie banner.

Some of these providers may store data outside the UK. Where this occurs, we ensure appropriate safeguards (such as UK International Data Transfer Agreements) are in place to protect your data.

7. Cookies and Tracking Technologies

Our website uses cookies and tracking technologies to improve your browsing experience and analyse our traffic. These include:

• Google Analytics: To help us understand how visitors engage with our website.
• Meta (Facebook) Pixels: To measure the effectiveness of our social media advertising and deliver relevant content to you.
• Shopify Cookies: These are essential and functional cookies required for the core operation of our website (e.g., ensuring pages load efficiently, maintaining site security, and preventing fraud).

You can set your browser to refuse all or some cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or fail to function properly.

8. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, altered, disclosed, or accessed in an unauthorised way.

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for. If you opt out of our Insiders Club, we will promptly remove your active marketing data from HubSpot, retaining only a minimal record to ensure we honour your unsubscribe request.

We retain different categories of personal data for different lengths of time, depending on the purpose for which it was collected:

• Identity and Contact Data (Insiders Club members): retained for as long as you remain an active member, and for a limited period afterwards as described above.
• Technical and Usage Data collected via cookies: retained in line with the expiry periods set out in our Cookie Policy (for example, up to 2 years for Google Analytics, up to 13 months for HubSpot, and 3 months for Meta Pixel).

In deciding these periods, we consider the amount, nature, and sensitivity of the data, the purpose for which we process it, and any applicable legal or regulatory requirements.

9. Your Legal Rights

Under UK data protection laws, you have rights regarding your data, including the right to:

• Request access to your personal data (a "data subject access request").
• Request correction or erasure of your data ("the right to be forgotten").
• Object to or restrict the processing of your data.
• Request the transfer of your data to another party.
• Withdraw consent at any time.

10. Complaints and Contact Details

If you have any questions about this privacy policy or wish to exercise any of your legal rights, please contact us at:

• Brand: Real food. Nothing to HIDE (Lean Kitchen Network)
• Email Address: contact@hidefood.co

You also have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please do contact us in the first instance.